MMUTT POP-UP STORE — The main challenge of the Pop-up Store for the Mmutt jewellery brand was its very small size. The concept was to treat the entire space as a large shop window, allowing customers to step inside and become part of the display. To achieve this, I designed flat displays and suspended them—along with other window display elements—from the ceiling using cables. This approach maximized the available space while creating a cohesive composition that appeared as a single installation from the outside.








CLIENT — Mmutt   LOCATION — Porto, Portugal    YEAR — 2017    PHOTOS + VIDEOS — Francisco Costa